Creative VP | FCB Brazil
Flash Benefícios, FCB Brazil
How we engaged Brazilian Fans to place our brand on their Jerseys during the FIFA® World Cup
Brazilians wanted their national jersey. But once they saw the price, that desire became a disappointment. This promotional campaign ran during the 2022 World Cup and used the Brazilian fans’ jerseys as a medium in exchange for a 50% cashback discount.
Raça Magazine, FCB Brazil
A collective call to amplify black voices on Twitter.
In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white.
To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network.
TikTok, FCB Brazil
A TikTok hit to make users take a break from… TikTok
On average, a person spends 6 hours and 37 minutes per day in front of a screen - time enough to have an impact on sleep quality, self-esteem and even mental health. As a global entertainment platform, we decided to act worldwide and support our users to have some healthy fun off screen.
Abraji, FCB Brazil
A digital protest against censorship in Brazil.
Inspired by Brazilian newspapers that printed cake recipes to protest government censorship during the country’s 1964-85 dictatorship, we create to the Brazilian Association of Investigative Journalism cryptographic cakes to identify and report government officials who have blocked Brazilian citizens on Twitter.
Whirlpool, FCB Brazil
No more excuses: it's time to share the household chores
In Brazil, women spend twice as much time on household chores as men. Brastemp Whirlpool always has been present at brazilians houses and now is part of this urgent discussion.
Household Chores are Everyone Chores was the platform created by the brand to stimulate more equity in household chores between everyone who lives together.
spotify brazil, CUBOCC, FLAGCX
A documentary about Brega Funk, part of the serie Music Across Brazil from Spotify.
The films explored Brazilian musical genres out of mainstream. Following Trap, A Documentary by Spotify Brazil, it resulted in a 70% growth in the subscriber base of the brand's YouTube channel.
spotify brazil, CUBOCC, FLAGCX
A platform to empower women in the music industry.
In the second year of the project Escuta As Minas (Listen to the Girls), Spotify Brazil opened a house-studio in São Paulo for six months. We did the planning, the creation and the production of all the digital content of Escuta As Minas Music House.
c&a brazil, CUBOCC, FLAGCX
Real-time fashion content platform that combines business challenges and cultural context.
Alongside the weekly short-cycle content, we created "Local". Through this section, we researched and featured new talents in Brazilian photography, encouraging them to create unique photo shoots with high creative freedom. The work has always involved seeking out individuals with a more curious perspective.
c&a brazil, CUBOCC, FLAGCX
A strategic collaboration to create brand entertainment that mixes fashion and music, resonating with the rhythm of the audience.
The CheckMate project by Anitta brought four music videos released in four months in partnership with C&A. The trailers were exclusively released on the brand's channels, and the artist wore C&A outfits in all the videos. The partnership also extended to Carnival and the "Diz Aí Anitta" collection in the following year.