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How we engaged Brazilian Fans to place our brand on their Jerseys during the FIFA® World Cup

Brazilians wanted their national jersey. But once they saw the price, that desire became a disappointment: Brazilians were facing inflation and struggling financially, so paying R$350 for a jersey was out of the question. This promotional campaign ran during the 2022 World Cup and used the Brazilian fans’ jerseys as a medium in exchange for a 50% cashback discount. To do so, we hacked one of the biggest e-commerce on earth: Nike’s.